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You may have seen a news item in today’s New York Times (posted yesterday as part of “The Caucus” blog on the Times’ site), which noted that negative ads accounted for over 90% of the political advertising Floridians saw during the last week. Figures are courtesy of Kantar Media’s Campaign Media Analysis Group.
Anti-Gingrich 68%
Anti-Romney 23%
Pro-Gingrich 9%
Pro-Romney 0.1%
Or, put another way:
Andrew Rudalevige is an associate professor of political science at Dickinson College in Carlisle, Pennsylvania, and also teaches in the college's policy studies program. More by Andrew Rudalevige
