Am I the only one unimpressed by the Dove ads? I mean, I'm all for curvy women getting their media due, but this doesn't quite seem the vehicle. Dove is not saying Big is Beautfiul, Real is Beautiful, or anything similar. They're not putting everyday bodies on billboards for their soap or commercials for their lotion. These are husky girls on billboards promoting a product for husky girls.
It's firming cream, the sort of thing most thin people don't need. What's fascinating is that Dove's got all this good press for doing the only thing, in a rational world, that makes sense: putting heavy people on ad for a product aimed at heavy people. That's not to say we have a rational advertising industry or that there's no imaginable world in which Kate Moss would be posing in front on this product she'd never need, but it's fairly pathetic that they get all this good press for something so small. More to the point, Dove is doing exactly what's always done: creating an impossible standard. The women in this ad are impossibly smooth and unnaturally firm. It's lighting and so forth that does it, not the cream, and it's as unattainable as any waist size.
