Last week I noticed that Time Magazine's latest cover bore a striking resemblance to recent covers of The Prospect and The New Republic. But it turns out the homage runs deeper. I don't pay much attention to advertisements on television, and don't really watch NBA basketball until the playoffs, but I did watch the Phoenix Suns' game four comeback from death yesterday, and I saw a series of ads that all used the same split-screen technique to demonstrate "that there can only be one" (several examples can be found here). So it turns out that Time was less ripping off other political magazines are they were ripping off the NBA and perhaps ABC, which is broadcasting the playoffs.
--Mori Dinauer
