Responding to news that you can now text "HOPE" to number 62262 for regular updates from the Obama campaign, one of Chris Hayes's readers writes in:
I hear the republicans are jumping on the bandwagon..you can now text "FEAR" to 62263 and you get local updates on things to be afraid of--dirty bombs, smaller portions, secularism, socialized medicine, sweater vests, immigrants taking your job, the writers strike, doctors killing babies, taxes, activist judges, vegan cupcakes, and so on and so forth...