From the Economist's SXSW coverage:
As for us, we fall in with a Finnish guy who used to work as a lumberjack in Sweden. He says that his lumberjack colleagues always got drunk at lunchtime and so he was constantly worried about being sawed in half. Now he has a safer billet with the Texas National Guard. Ironically but unsurprisingly, personal interactions at SXSW Interactive can be somewhat awkward. At one party a British woman tackles my friend Phil, straddles him, and tries to draw a moustache on his face with a Magic Marker. The strange thing is that Phil already has a moustache.