Rebecca Delaney talks with the new executive director of Hollaback about helping the movement go forward with a new mobile app, and its new mission. Lewd shouts on the street, grabby hands on the bus: Most women familiar with city living know what it's like to be harassed by strangers. Want revenge? Emily May is on a mission to make sure there's an app for that. May just took the helm as executive director of Hollaback an organization offering women and LGBT people a bold way to respond to street harassment. The concept -- which blossomed in New York City and spread worldwide -- is simple. If you're harassed, Hollaback. Take a picture of the creep, write a quick story about it, and post it online. That way the world knows you don't have to stand for it. May co-founded Hollaback five years ago. Now she?s back as the organization's executive director and is working to bring the movement into 2010. A new, streamlined website will reorganize Hollaback from disparatelocal efforts into a cohesive, global one. And there's a Kickstart campaign to help fund a mobile-phone application that will enable women to Hollaback on the go. TAP talked to May about street harassment and using technology to empower women, one Hollaback at a time. KEEP READING . . .