by Nicholas Beaudrot of Electoral Math
Al Gore's climate crisis flick will pass $10 million in box office sales by the end of next week, meaning roughly one in 280 people in America will have seen it. It's even doing well on a per-theater basis, earning more than all movies this weekend except for one other indie flick and four movies big budget summer ovies: Click, Cars, Nacho Libre, Waist Deep [no snickering], and Wordplay. Truth has not gained a wide enough release to compete with March of the Penguins, which reached a peak of 2500 theaters in its 11th week of release, and held its value slightly better on a per-theater basis. So the best case scenario for the little Climate Crisis movie that could is probably a $30 million domestic gross (compared to $77 million for Penguins). Quite good, I say, but the environmental movement is going to have to work harder to push global warming to the front of public consciousness.
