×
The latest John McCain ad almost seems like a parody of hokey old-timeyness. The black-and-white cut outs they keep pasting onto the screen make it look like nothing so much as the time travel bit from "Where In The World Is Carmen Sandiego?" That's not to say there isn't an attempt to "get down" with the kids, though. "Our heroes tell the story of America," says the announcer, who sounds like he's calling out bingo numbers at a retirement home. "They've been inventors, athletes, rock stars, and presidents."Uh, rock stars?Yep, next to Ted Williams, Teddy Roosevelt, and some inventor I can't place (Bell?), is a shot of some rock star's torso as he, or maybe she, shreds on an electric guitar:Which rock star? We don't know, because they didn't provide a head shot, because John McCain is your grandpa and doesn't know anything about rock music. His way to appeal to the kids, however, was to put "rock star" where author, astronaut, or civil rights leader may have gone. Because the kids like rock stars, right? Like that, that whats-his-name. Right. The Loodacris. You say he curses a lot, huh? Well, isn't there some headless rock star clip-art we can use?Ah. Perfect.