They really are different from us.
Update: Along similar lines, I think Julian's perspective on trans fats is interesting. When I survey the situation, it looks to me that labeling will have the effect of entirely eliminating trans fats from the diets of nearly all economically secure and relatively educated Americans. As for the economically insecure, who lack fresh food choices, or don't know what trans fats are, or have a sharply limited number of dining options in their immediate area, or don't read English proficiently -- well, they'll still be ingesting the stuff.
So while I'm sympathetic to his arguments about freedom and its (admittedly) unpredictable consequences, I'm more concerned by the informational, educational, and economic inequities that would make a labeling regime amount to the de facto elimination of trans fats for some classes and not others, thus further accelerating the yawning health inequality in the country (and pace Wilkinson, the health inequality is bad because the poor are really, really unhealthy). Sadly, government policy is a blunt instrument, and I can't just ban trans fats in particular areas with particular socioeconomic characteristics. Therefore, I'm willing to kill the stuff altogether -- the market failures and informational asymmetries that I see as afflicting the bottom of the income/educational distribution outweigh the possible benefits of letting the market take care of it for the middle/top of the scale.