Apparently, fast food companies are frustrated that people only eat three meals a day, and so are contracting with ad agencies to push the idea of "linner," which is the meal they've made up between lunch and dinner. Obviously, the fast food companies can push whatever moronic ideas they want, but it's pretty clear that regulations should quietly be put into place to jail and reeducate anyone who ever refers to "linner" non-ironically/derisively. Also, "linner" is a really stupid word. They should take a page from my friend Beth and run a campaign against "hanger," which is when you get all irritable at your significant other because you're hungry and they're not ready for dinner yet. Men are from mars and women need some french fries at 4:30pm.
