The McCain campaign could not be more obvious with this web ad. To my knowledge, it isn't slated to run anywhere but on the internets, where it can properly whip up liberals into a frenzy about its flagrantly obvious racial undertones.
Democrats, and the Obama campaign especially, should avoid taking the bait. It is plainly obvious that this ad is meant to make people get hysterical over race so they can be effectively caricatured by the McCain campaign.
Frankly, I don't know that there's a difference between something being racist and attempting to exploit racial animosity for personal gain. But the fact that McCain is comfortable doing the latter lets you know exactly what kind of person he is. Obama should show that he's not so easily manipulated.
-- A. Serwer
