×
PITCHING YOUR BRAND TO THE GODLY. At first I thought the invitation to this was spam, but no, there really is such a thing: The 2nd Annual Faith Based Marketing Summit is taking place in Dallas come mid-April, combining the two great American traditions of Godly people and sales. Featured speaker last year: Greg Stielstra, author of Pyromarketing: The Four Step Strategy to Ignite Customer Evangelists and Keep Them for Life.
Critical questions the upcoming conference says it will help answer include:
Other than the church on Sunday morning, where do people of faith gather?And finally, the question many a communications professional has asked herself:Is Christian media the only place to reach faith based consumers with my marketing message? How can entertainment be used to reach the faith audience in a language they understand and resonate with 159 million consumers falling into the �faith� category? How do I distinguish between them to achieve success with my one-to-one marketing strategies? Do Christians consume differently from the rest of the world? How much does faith play into the products and services Christians buy? How commercialized can a ministry become and still remain true to its objectives? Why should Christians be a niche marketing strategy? How do I get the very loyal market of faith based consumers to truly embrace my brand?
Am I trying to haul water to the desert or water to the sea with my communications strategies?The speakers roster looks fairly impressive, with a heavy skew toward the entertainment industry, and a keynote by Jeff Yordy, Vice President, 20th Century Fox Home Entertainment -- the manager of the FoxFaith division, which "has shipped over 25 million units of faith-based product in the last two years."
Boy am I hoping someone from the Democratic Party goes to this.
--Garance Franke-Ruta
