The Nobel Prize in Literature was the first of the major modern cultural prizes. It was soon followed by the Prix Goncourt (first awarded in 1903) and the Pulitzer Prizes (conceived in 1904, first awarded in 1917). The Academy of Motion Picture Arts and Sciences started handing out its prizes in 1929; the Emmys began in 1949, the Grammys in 1959. Since the nineteen-seventies, English says, there has been an explosion of new cultural prizes and awards. There are now more movie awards given out every year—about nine thousand—than there are new movies, and the number of literary prizes is climbing much faster than the number of books published. When a prominent figure in the cultural world—a benefactor or a distinguished critic or professor—dies, the friends and family often establish a memorial prize in his or her name. (As English points out, the friends and family often have no conception of how much even a minor award costs to administer. The price of administration, in fact, usually far outstrips the value of the prize itself. The Van Cliburn International Piano Competition costs more than three million dollars a year to run; the winners receive twenty thousand dollars.)
With all these ceremonies to watch, it's no wonder Americans are reading less and seeing fewer movies. A guy's gotta prioritize, after all...