A lot of folks probably remember Matt Bai's 2004 article on the Multilevel Marketing of the President, which detailed the incredible, peer-to-peer field organization the Bush/Cheney campaign had built to supercharge turnout and assure itself the election. For a lot of folks, it was the first time they really had to come to grips with the sophistication of the Bush reelection machine, and the reality that the Kerry campaign had nothing that could match it. It seems to me that Zach Exley's essential article on Obama's New Organizers is having a similar effect on our friends on the Right.
