DO NOT WANT.

The first paragraph of The New York Times article on their latest poll is going to drive a lot of coverage today:

As voters have gotten to know Senator Barack Obama, they have warmed up to him, with more than half, 53 percent, now saying they have a favorable impression of him and 33 percent saying they have an unfavorable view. But as voters have gotten to know Senator John McCain, they have not warmed, with only 36 percent of voters saying they view him favorably while 45 percent view him unfavorably.

The piece continues:

Mr. Obama’s favorability is the highest for a presidential candidate running for a first term in the last 28 years of Times/CBS polls. Mrs. Palin’s negative rating is the highest for a vice-presidential candidate as measured by The Times and CBS News. Even Dan Quayle, with whom Mrs. Palin is often compared because of her age and inexperience on the national scene, was not viewed as negatively in the 1988 campaign.[...]“Even though I am a Democrat, there was a strong possibility I would have voted for McCain,” said Yolanda Grande, 77, a Democrat from Blairstown, N.J. “What pushed me over the line was McCain’s choice of vice president. I just don’t think she is qualified to step in if anything happened to him.”

Ouch. If McCain loses, his decision to pick Sarah Palin as his running mate will go down as one of the great unforced errors in modern campaign history.