It seems they still haven't gotten the word. The paper had a front page piece on how some consumers are returning to shopping again after staying away for the last six months. While the article includes some comments on consumer psychology, there is no discussion of the fact that consumers have lost close to $6 trillion in housing wealth over the last three years. This would be the primary cause of the falloff in consumption/ rise in saving rates.
At one point, the article refers to the rebound of the stock market as one reason that people might be returning to spending. It is unlikely that this would be a major factor for many consumers. According to the Federal Reserve Board, three quarters of families had less than $35k in the stock market (including retirement accounts) in 2007. Given the relatively small amount that most families have in the market it is unlikely that even large fluctuations in prices would have much impact on the consumption of most families.
If you enjoyed this article, please consider making a tax-deductible donation today. For over 30 years, The American Prospect has delivered independent reporting that exposes corporate power, investigates political corruption, and analyzes threats to our democracy. Unlike many media outlets, we’re not owned by billionaires or corporations—we’re powered by readers like you.
Today’s independent journalism faces unprecedented challenges. Your support makes our reporting possible and keeps our work free and accessible to all. Whether it’s $5 or $50, every contribution helps sustain our nonprofit newsroom.
Join our community of supporters and make a donation today to help keep independent journalism thriving.
Copyright 2025 | The American Prospect, Inc. | All Rights Reserved