Why do reporters and analysts always fail to take note of the fact that there are fewer stores this year than last year? This is important when we compare same store sales, because the stores that have survived over the year now have a larger share of retail business.
In a normal year there is growth in the number of stores year to year, so flat same store sales would be consistent with rising total retail stores. With many chains having closed stores in the last year and many smaller stores having gone out of business, flat same store sales would imply a decline in total retail sales. Reporters and retail analysts should know this.
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