Attention, my subjects. Behold this watch. You will buy it. Is it because you want it? Silly question-I have presented it unto you, and therefore you want it as much as you have ever wanted anything, even if it doesn't actually do much that the device in your pocket doesn't already do. You want it, because it is Apple, and because it exists. You will pay $349 for it if you're a cheapskate, $549 for the one made from a slightly different material, and $10,000-yes, I said $10,000-for the gold one. Why? Is it because you are slaves? Of course not-you're creative and independent and rebellious and forward-thinking and youngyoungyoung, which all the world can see because you buy Apple products. Now go and do as I command.
Photo of the Day, Mindless Tech Slavery Edition
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