Bob Batchelor is a professor of Public Relations in the School of Mass Communications at the University of South Florida. He is the author of
The 1900s: American Popular Culture Through History
and Kotex, Kleenex, Huggies: Kimberly-Clark And The Consumer Revolution In American Business. He is also the editor of the forthcoming Literary Cash: Writings Inspired by the Legendary Johnny Cash, which will be published by Benbella books in January 2007.